Alec Rust

At this London-based consultancy, I led the front end and UX development across projects. The diverse work ranged from small MVP mobile apps to large legacy system replacements, including a multi-tenant e-commerce platform.

At my second stint at the BBC I was part of the small development team that built a modern, React-based website to transition BBC Three from a TV channel to the web. We successfully fulfilled diverse stakeholder needs while ensuring an engaging user experience.

As the Director of Front End Engineering at Shopa, I led the small front end development team as the company grew and attracted more funding. We delivered reusable components and a robust front end architecture, enabling the company to scale and adapt to changing business needs.

At Shopa, a social shopping startup, I was instrumental in developing the initial web and mobile applications. I then transitioned into a development-management role to build a capable team and oversee front end development.

At Universal Music Group, I worked on a range of artist and record label websites. I introduced mobile-first best practices into the development workflow and actively contributed to tools and guidelines for the team.

In the BBC.com development team I contributed to the launch and maintenance of an updated BBC home page for international users. I also helped manage analytics and advertising code, and implemented GeoIP and CDN solutions.

At BBC Worldwide, as part of the Digital Delivery team, I worked on maintaining and enhancing several 'passion sites' including BBC Good Food, Gardeners' World, and Radio Times, focusing on problem-solving and user experience improvement.

Selected for the development team that revamped the BBC domestic homepage into a customisable, widget-based layout, enhancing usability for a large audience.

As a freelance developer, I became adept in a wide range of areas of web development and catered to diverse client needs, from small businesses to start-ups. I utilised popular CMS platforms and also engineered bespoke solutions.

At my first job in London, I honed my skills in a fast-paced agency setting, mastering development workflows and quality assurance processes, and contributing to projects for large clients.